Babcock Journal of the Social Sciences: ISSN: 2795-3378

Media, Post-Truth, and the Construction of Social Identity: An Analysis of Online News Platforms and Audience Perceptions

Authors: Odunlami Olusegun Abimbola, Oluyemi Abimbola Adekemi,

Pages: (1-23 )

Abstract

The pervasive influence of online news platforms has raised significant concerns regarding their role in shaping social identities amidst the complexities of the post-truth era. This study examines the influence of online news platforms on the construction of social identities within the post-truth context. Anchored on social identity theory and technological determinism theory, this study investigated how these platforms affect users' perceptions of truth and identity in Abeokuta South Local Government Area, Ogun State, Nigeria. Using a descriptive survey research design, a sample of 384 respondents was derived from a population of 250,278 through stratified random sampling. Data were collected via a structured questionnaire, yielding 373 valid responses for descriptive analysis. Findings indicated that a substantial majority perceive online news as impactful on their social identities and truth perceptions. The study concluded with recommendations for enhancing media literacy, promoting algorithm transparency, and encouraging further research into the interplay between media and social identity in Nigeria.

 

Keywords: Keywords: Online news platforms, social identity, post-truth era, media literacy, algorithm transparency,

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