Pages: (20-42 )
Abstract
The integration of political themes in film significantly influences audience perceptions, particularly as reliance on screen media increases in shaping political understanding. While filmmakers have made notable efforts to portray Nigeria’s political realities over time, scholarly inquiry into how these cinematic representations relate to existing political conditions and influence youths’ orientation remains limited. This study examines the representation of politics in Nollywood movies and its influence on youths' interest in politics. Through a mixed-methods research design, three Nollywood films with political themes, namely: "If I am President,""4th Republic," and "Tenant of the House were analysed, while a survey was conducted among 400 National Youth Corps members in Alimosho and Surulere Local Government Areas. Descriptive and thematic analyses were used in presenting data. Findings from the quantitative content analysis reveal that the most prominent political issues are the “fight for democracy” (n=49, 12.2%). Results also revealed that villain framing, which depicted political actors as manipulative, power-driven individuals, recorded the highest frequency (n=22, 24.4%). Survey findings reveal that respondents were highly exposed to the political content of the movies (X̄ =4.10), critical of the political messages (X̄ =3.70), and highly interested in politics (X̄ =4.11). The study concluded that Nollywood movies are not only for entertainment but also for political communication and socialisation. By incorporating storylines that emphasise ethical leadership, transparency, and civic responsibility, Nollywood filmmakers can contribute more effectively to promoting constructive political values among audiences.
Keywords: Nollywood movies, political communication, youth political interest, media framing, and political orientation,