BABCOCK BUSINESS AND MARKETING REVIEW (BBMR): ISSN: 0000-xxxx

INSTITUTIONAL STRATEGIES AND PATRONAGE OF MANAGEMENT DEVELOPMENT INSTITUTIONS IN NIGERIA

Authors: Egwakhe .J A, Otsupius I A,

Pages: (177-189 )

Abstract

The issue that confronts the management development institutions in Nigeria are multi-dimensional as a result of stiff competition that has characterized the sector. The aim of this study is to explore the nexus between institutional strategies and level of patronage of management development institutions in Nigeria. As competition is becoming more severe and alternatives are being introduced rapidly, institutions struggle to gain competitive advantage over their rivals in the market. Thetheoretical study thus explores the relationship between institutional strategies and level of patronage of management development institutions in Nigeria. Institutions that are able to cope with competition in the sector are those that constantly develop and adoption requisite institutional strategies which save costs and make them more competitive than others. The study thus recommends that the formation and adoption of institutional strategies are important to enhance patronage of management development institutions in Nigeria. Further studies can be conducted to provide an integrated perspective on institutional strategies that applies to diverse contexts.

Keywords: Institution, Institutional strategies, Patronage, Management Development Institutions,

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