Pages: (1-21 )
Abstract
The performance of fast-moving consumer goods companies is critical for driving economic growth, meeting consumer needs, maintaining competitiveness, and ensuring smooth supply chain operations. However, research indicates that these companies have been facing performance challenges, resulting in loss of market share, declining profits, and reduced overall effectiveness, due to the lack of adoption of effective supply chain management practices such as strategic alliances, strong customer relationships, information sharing, and outsourcing. While previous studies focused on developed countries, this study examined the effect of SCM and the performance of selected FMCG firms in Lagos State, Nigeria. A survey research design was employed, targeting five leading firms, Cadbury Nigeria Plc, Unilever Nigeria Plc, Guinness Nigeria Plc, Dangote Sugar Refinery, and Honeywell Flour Mills Plc. Out of 543 distributed questionnaires, 517 were returned and deemed usable, yielding a 95.21% response rate. A validated questionnaire with high reliability coefficients (Cronbach’s alpha coefficient) ranging from 0.74 to 0.98 was used for data collection. The data were analyzed using descriptive and inferential statistics, with Simple Linear Regression conducted at a 5% significance level. Findings showed a statistically significant effect of SCM on firm performance (R = 0.944, Adj. R² = 0.890; F(4,512) = 1039.224, p < 0.05), confirming that SCM practices significantly enhance operational efficiency and competitiveness. The study concluded that adopting integrated SCM strategies is essential for improving performance and sustaining market leadership among FMCG firms in Lagos State. The study recommended that FMCGs prioritize SCM implementation to strengthen their market effectiveness. position and long-term
Keywords: Information sharing, Market share, Organisational effectiveness, Organisational performance, Strategic alliance, Supply chain management.,